Design Process
Designed an email marketing tool feature for a real estate SaaS platform. The feature allows agents to easily import listings, add personal info, and manage campaigns. This addition streamlines property marketing within the existing PropertyRaptor ecosystem.
Role
UI/UX Designer
Duration
6 weeks
Overview
Designed an intuitive, all-in-one CRM marketing tool for PropertyRaptor, streamlining email marketing processes for real estate professionals.
Project
PropertyRaptor Marketing Tool
Outcome
Significantly reduced email creation time, improved marketing efficiency, and enhanced overall user experience for real estate professionals.
Goal
Empower marketing teams and property agents to effortlessly create professional marketing emails, integrating property listings and contact data seamlessly.
Problem
Real estate professionals struggle to create personalised, visually appealing marketing emails efficiently, which is inefficient and could lead to inconsistent brand messaging. The lack of an integrated email marketing tool within their existing CRM platform forces agents to juggle multiple systems, hindering their ability to streamline workflows and focus on core real estate activities.
About
Target Users
Modular Layout
The interface is divided into distinct, self-contained sections, each serving a specific function in the email marketing process. This modular approach allows users to focus on one task at a time, reducing cognitive load.
Visual Organization
Like a bento box, each 'compartment' of the interface has a clear purpose. For example, one section might be dedicated to property listing details, another to contact information, and another to upcoming events.
Bento Design Approach
The PropertyRaptor Marketing Tool utilises a bento box design approach, drawing inspiration from the compartmentalised Japanese lunch boxes. This design philosophy is perfectly suited for the all-in-one CRM solution.
Design Approach
Key Features
Typography